What makes a SloWays walking holiday special? Behind every carefully planned route, welcoming accommodation and memorable journey is a team of people with very different talents. From finding hidden trails to solving last-minute problems, meet the people whose everyday superpowers help turn a walking holiday into an experience worth remembering.
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If you asked us what makes a great walking holiday, we'd probably talk about beautiful trails, meaningful encounters, welcoming places to stay and the freedom to discover the world at your own pace.
But there's something else behind every SloWays journey.
People.
People who spend hours researching routes, answering questions, finding solutions, checking details and making sure everything works as it should. People who know that a small problem solved before departure can make a big difference to someone's holiday.
And because we're curious about the people we work with, we recently asked our team a slightly unusual question:
If you had a superpower, what would it be?
The answers were wonderfully varied. Some chose patience, others empathy, perseverance or the ability to see beyond the surface.
And the funny thing is, when we looked at their answers, we realised that many of these superpowers were already part of what they do every day.
So, allow us to introduce the people behind your next walking holiday. No capes required.
Every team needs someone who can see where it's going, even when the path ahead isn't entirely straightforward.
For Tullia, our CEO, we'd choose the power to turn a vision into a shared journey.
Tullia believes that travelling on foot can be a powerful way to connect with places, people and ourselves. It's a belief that shapes the way we approach our holidays, our partnerships and our commitment to more responsible tourism.
But she also knows that meaningful change requires more than good intentions. It takes decisions, collaboration and the willingness to keep improving.
And she certainly doesn't believe in promoting walking holidays without experiencing them herself.
She recently spent 24 days walking the Camino Francés with her husband and daughter: a reminder that even when walking is part of your professional life, there's always something new to discover on the trail.
Her superpower? Helping us remember not just where we're going, but why the journey matters.
Some people look at a map and see roads, paths and distances.
Others see possibilities.
Davide, our Product Manager, belongs firmly in the second category.
His editorially assigned superpower would be turning a promising route into a walking holiday worth experiencing.
He oversees the selection and development of our itineraries, considering how different stages connect, what makes a destination interesting and how a journey works as a whole.
And because a route can look very different on a screen than it does under your walking boots, he often heads out to test the trails himself.
Then there's Marco Valtriani, whose superpower we'd call the instinct of a trail detective.
Scouting routes is a fundamental part of his work. He's the person who goes looking for paths, explores the terrain and helps us understand what a walking experience is really like.
Together, their work reminds us that a great walking holiday isn't simply a line drawn across a map.
It's the result of curiosity, exploration and a great deal of attention to detail.
Before a journey begins, there's usually a conversation.
Sometimes it's about choosing between two destinations. Sometimes it's about walking distances, the best season to travel or whether a particular itinerary is suitable for someone's experience.
And sometimes, the question behind the question is simply: Will this be the right holiday for me?
That's where our customer and sales team comes in.
Dario describes his superpower as curiosity about people and sensitivity in listening.
It's a particularly useful combination when helping someone choose a walking holiday. Understanding what a traveller is looking for often means listening beyond the practical details.
Andrea and Luca are also part of the team answering your questions and helping you find the journey that suits you.
Their shared mission is to turn possibilities into plans, making the process of choosing and preparing for a holiday feel clear, personal and reassuring.
Because the best recommendations don't begin with a destination.
They begin with understanding the person who's going there.
If you've ever wondered how all the little pieces of a walking holiday come together, meet some of the people who make it happen.
Anna's self-declared superpower is patience.
And when your work involves coordinating arrangements, checking details and keeping different parts of an itinerary running smoothly, patience is much more than a virtue. It's an essential skill.
Sara chose depth: the ability to see beyond the surface.
In her work on operations and tailor-made travel, that means looking beyond the obvious request to understand the details that can make an experience work better.
Alicia's superpower is perseverance.
The ability to keep going, follow things through and find a solution when something requires a little extra effort.
Together, they represent a side of travel that guests rarely see: the careful coordination happening behind the scenes.
Accommodation arrangements, practical details, communication with partners and the countless small decisions that help a journey unfold smoothly.
Their work may be largely invisible once you're on the trail.
Which, in many ways, is exactly the point.
Some people have a special talent for understanding what others might be thinking or feeling.
Greta calls hers empathy.
And it's a superpower that comes in particularly handy when your work involves understanding travellers, shaping the stories we tell and deciding what we want to share with our community.
Greta works across different areas of SloWays, with a particular focus on marketing, editorial themes and the way we communicate.
Her role is about more than explaining where our holidays take you.
It's about understanding why people travel, what they're hoping to experience and which stories might inspire them to take their next step.
Because a good travel story doesn't simply describe a beautiful place.
It makes you imagine yourself there.
Not all superheroes work out in the open.
Some are happiest behind a screen, making sure the systems, processes and digital tools we rely on actually do what they're supposed to.
Pablo's proposed superpower is lateral thinking.
He works on improving internal processes and finding ways to make information clearer, systems easier to use and the overall experience more intuitive.
In other words, he's the person asking: Could there be a simpler way to do this?
Guido, meanwhile, looks after our website.
His superpower? Solving problems, preferably with a little humour along the way.
Keeping a website working properly means dealing with all sorts of technical questions, unexpected complications and details most visitors will never notice.
Fortunately, Guido brings conversation and irony to the process, proving that even technical troubleshooting can benefit from a sense of humour.
And then there's Emanuele, our IT specialist.
We've given him the power to keep the digital world turning.
From the technology we use every day to the systems that support our work, his role helps keep the team connected and operational.
You may never meet these three while planning your holiday.
But the smoother your digital experience feels, the more likely it is that someone behind the scenes has been doing their job very well.
Of course, there's a small problem with the whole superhero comparison.
Superheroes tend to work alone.
And that's definitely not how we do things at SloWays.
A walking holiday is the result of many different skills coming together.
Someone explores a route. Someone else develops the itinerary. Others organise accommodation, answer questions, improve our systems, communicate with local partners or make sure travellers have the information they need.
Each person sees the journey from a different perspective.
And that's what makes the team work.
It's also an important part of how we think about responsible travel.
We believe that creating meaningful walking holidays means valuing the people behind them: their knowledge, experience, different perspectives and the relationships they build with the places and communities we visit.
Because sustainability isn't only about landscapes and resources.
It's also about people, cooperation and creating the conditions for good work to happen.
When you're walking through a vineyard, crossing a quiet village or enjoying a well-earned dinner at the end of a stage, you probably won't be thinking about the people who helped organise your journey.
And that's perfectly fine.
In fact, it's what we're working towards: giving you the freedom to enjoy the experience, knowing that the practical details have been thoughtfully taken care of.
But we hope that getting to know our team has given you a little glimpse of what goes into making that possible.
Patience, empathy, curiosity, perseverance, lateral thinking, technical ingenuity and a good sense of humour.
Not the usual list of superhero abilities, perhaps.
But we'd argue they're rather more useful when planning a walking holiday.
Ready to put our superpowers to the test? Explore our self-guided walking holidays and let us help you find your next adventure.
Written by the SloWays Team
Nominee Best Specialist Tour Operator 2026
