You’ve browsed our website, flipped through our catalog, and maybe even found a few trips that sparked something inside you.
But one question remains — the important one:
Why choose SloWays? Why trust us with your walking adventure rather than another company offering something similar?
It’s a fair question. And the best way we can answer is by sharing openly who we are, what we care about, and what we’ve been doing — with passion — for more than 25 years.
Below, you’ll find the heart of SloWays: what sets us apart, what we believe in, and how we make your trip something deeply meaningful, beautifully simple, and truly yours.
Walking trips aren’t just something we offer — they’re what we live and breathe.
For over 25 years we’ve specialized exclusively in self-guided walking holidays, designing experiences with the eyes and instincts of people who walk every day. We know what makes a journey flow beautifully: the right stage lengths, a restful place to sleep, a trail that takes you into the heart of a landscape rather than skirting around it.
Most of the trips in our catalog are itineraries we have developed and tested ourselves, step after step, notebook in hand.
We know the paths, the cafés, the tricky corners, the perfect viewpoints.
When we offer destinations we haven’t personally designed, we rely on trusted local partners — people who know their territory even better than we do, and who share our values.
This means you’re always supported by someone who truly understands the land beneath your feet.
Walking is our craft. Designing these trips is our passion.
You’ll feel that difference from your very first step.
We believe self-guided travel is the perfect balance: the freedom to walk at your own pace with the peace of mind of having an expert team behind you.
With a self-guided holiday, you choose your rhythm — when to start, how long to linger, who to walk with… or to go solo and savor the quiet freedom of your own company.
And while you walk freely, we take care of everything else:
You walk.
We handle the rest.
It’s that simple — and that freeing.
If there’s one route that lives deep in our hearts, it’s the Via Francigena.
We began promoting it long before it became one of the world’s most beloved walking routes, helping shape its revival and growth. Today, we remain fully committed to supporting it.
We are proud to be the official Technical Partner of the European Association of the Via Francigena. We manage the official online shop, offering pilgrim credentials, guidebooks, and accessories used by thousands of travelers.
We’ve walked the entire Italian route — north to south, including the southern extension beyond Rome — by foot or by bike.
This means we can help you choose the perfect section for:
Whether you dream of the Alps, Tuscany, Lazio, or Puglia, we know these paths intimately and can help you find “your” Via Francigena.
Slow travel should be accessible — not a luxury, not a challenge reserved for seasoned walkers.
That’s why we listen carefully to each traveler and help them choose a trip that fits their lifestyle, abilities, and dreams.
We take time to ask questions, suggest alternatives, and tailor your journey so it feels right from the very beginning.
We can:
We want your journey to feel peaceful, memorable, and empowering… not overwhelming.
Travel can be a force for good — and we take this responsibility seriously.
To hold ourselves accountable, we work with Travelife, an international certification body for sustainability in tourism.
After an extensive evaluation of our processes and practices, we were awarded the highest level of certification, recognizing our commitment to responsible, ethical travel.
We also collaborate with Reteclima, helping offset our CO₂ emissions through environmental and community projects in Italy and beyond.
Our sustainability efforts — goals, actions, challenges, and results — are fully detailed in our Sustainability Policy and Annual Report, because transparency matters.
But “positive impact” goes beyond the environment.
It includes:
Together, we work to promote slow travel and help the industry grow in a sustainable, responsible, people-centered way.
Choosing a walking holiday is choosing a way of traveling — a way of being, even.
If our philosophy resonates with you, if you feel that slow travel could be your next step forward, or if you simply want to talk more about which trip might fit you best…
We’re here. And we’d love to walk this path with you.
Just get in touch — and let’s start dreaming up your next adventure.
Nominee Best Specialist Tour Operator 2025
Touroperating
S-Cape Countryside Travels srl
Borgo Allegri 16R
50122 Firenze FI
P. IVA 05227330486
